Juicy Couture

Times (not to mention parent companies) may change, but the essence of Juicy Couture‘s customer remains the same. She is youthful, bohemian, has a rock-and-roll streak, and embodies the laid-back Los Angeles lifestyle. While the brand stayed true to its aesthetic this season, the look felt more grown-up. Take, for example, Juicy’s quintessential velour tracksuits, which starred in the label’s recent Spring campaign lensed by Inez & Vinoodh and styled by Carlyne Cerf de Dudzeele—both parties have signed on again for Fall. This time around, the design team whipped up a plush leopard onesie that should appeal to JC loyalists (plus CCD, who has a known affinity for both tracksuits and animal spots), but they also updated the signature sweats in a variety of fresh fabrications, such as washed indigo and silk crepe. Another category that felt much improved here was outerwear. In addition to transitional staples like leather biker jackets and sporty bombers, there was a terrific range of novelty tweed blazers and classic styles including peacoats and cocoonish, menswear-inspired toppers. Elsewhere, ripped, distressed jeans and plaid kilts introduced a tough edge to the mix, as did a bedazzled, lip-licking T-shirt that channeled a Miley Cyrus vibe. On the more feminine side of the equation were romantic guipure lace pieces and wispy floral dresses that would fare well with the festival set at Coachella.
—Brittany Adams
Runway Feed

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